By Michael K. Lallana
Today’s teenagers are breaking the bank. Just three items, designer athletic shoes at $160.00, a concert ticket at $45.00, and the latest computer game at $325.00, will set you back $530.00 in a heart beat.
Exactly when did spending $160.00 on a pair of tennis shoes begin to seem normal?
Give Them Another View
Parents […]

By Michael K. Lallana
After an unprecedented period of economic growth in America, the majority of Americans have come to realize the importance of planning and saving. However the lack of basic financial literacy among Americans, especially middle and high school students is a serious crisis with potentially long-term consequences.
According to a study by Kid Capital […]

By Natalie J. Armstrong,
www.MarketingMediation.com
You may find yellow page ads to be a good source of business, a huge waste of money, or anything in between.
I’m not a big fan of yellow page ads because
(1) I rarely hear of mediators or arbitrators who are happy with their results,
(2) if your ad doesn’t work, you’re stuck paying […]

By Natalie J. Armstrong,
www.MarketingMediation.com
Strategic planning has been the subject of universal acclaim but has been comparatively unsuccessful for neutrals. The reason lies in 10 certain truths about neutral practice strategic planning.

It is difficult to find a mediation or arbitration practice that has not made some attempt at strategic planning. Indeed, most practices have devoted hours […]

Ready to get it all down on paper, but not sure where to put it? We’ll help you with the format and elements of your marketing plan.
Compiled by Laura Tiffany
Every how-to book on the market has a different take on the essential elements of a marketing plan. Those geared toward the big corporate crowd communicate […]

Secondary data is outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, etc., and found in the form of pamphlets, newsletters, trade and other magazines, newspapers, and so on. It’s termed secondary data because the information has been gathered by another, or secondary, source. The benefits of […]

Whether you’re just starting out or if you’ve been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.
Compiled by Laura Tiffany
The purpose of market research is to provide relevant data that will help solve marketing problems a business will encounter. This is […]

A marketing plan, on the other hand, is plump with meaning. It provides you with several major benefits. Let’s review them.
Rallying point: Your marketing plan gives your troops something to rally behind. You want them to feel confident that the captain of the vessel has the charts in order, knows how to run the ship, […]

What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of this comprehensive guide to creating a marketing plan.
Compiled by: Laura Tiffany
It’s all well and good to include marketing your business on your master to-do list and allot a few hours […]

By Natalie J. Armstrong,
www.MarketingMediation.com
“To be successful, you must not follow strategies that your top competitor is pursuing; if you try to be someone else, the best you can be is second best.”
–Sun Tzu, The Art of War
Traditionally, strategy involves broad decisions about who you want to appeal to, how you will position yourself, and […]