By Michael K. Lallana
In addition to physical traits and family values, our children also inherit something that most parents don’t realize our financial behavior. A new survey that looks at American’s financial behaviors reports that many parents overlook this important responsibility and, as a result, may be passing on poor money management skills to their […]

By Natalie J. Armstrong,
www.MarketingMediation.com

Background Work

Assess your strengths and weaknesses

Narrow focus and define business concept

Establish business and personal goals

Assess your financial resources

Identify the financial risks

Determine the start-up costs

Decide on your business location

Do market research

Identify your customers

Identify your competitors

Develop a marketing plan
 

Business Transactions

Select the appropriate legal counsel if needed.
Choose a form of organization (proprietorship, partnership, or corporation, […]

By Natalie J. Armstrong,
www.MarketingMediation.com
When someone asks you what you do, what do you say?
Below are some guidelines for creating an attention-getting elevator pitch.
Picture this:
You’re at a holiday party on the 8th floor of a local hotel. As you step into the elevator at the end of the evening the person standing next to you casually […]

By Natalie J. Armstrong,
www.MarketingMediation.com
If you think you need a brochure to promote your ADR practice then there are a few guidelines to keep in mind when sitting down to begin the creative process. First you need to establish some clear goals for your brochure. What will the primary use of your brochure be?  The […]

By Natalie J. Armstrong,
www.MarketingMediation.com
No, not your computer your selling points.
One of the easiest ways to add credibility to what you say in your marketing pieces is to have an authoritative source back you up.
Need to know how corporate America feels about ADR? Look to Cornell University’s study. They have the name recognition and credibility to […]

By Natalie J. Armstrong,
www.MarketingMediation.com
1. Establish Yourself as an Authority
Establishing Authority, turn your expertise in authority and referrals. For instance, if your specialty is hearing construction cases, offer a free (or nominal) seminar that touts the benefits of dispute resolution for the construction industry.
Invite local construction professionals like architects, engineers and general contractors, as well construction […]

By Natalie J. Armstrong,
www.MarketingMediation.com
Every business needs some kind of written material or print collateral to communicate what they offer and the advantages of doing business with them. An executive summary is the first page of your brochure or web site. It should communicate the essence of what your offer. Below is an example of […]

By Natalie J. Armstrong,
http://www.MarketingMediation.com
In general, your mother was right. You get what you pay for, especially in marketing. It is very difficult to do good marketing without spending any money. Here are a few ideas for you to try.
Plan to Plan. Write a Communication Plan, or get someone to help you write one, so that […]

By Natalie J. Armstrong,
http://www.MarketingMediation.com
Advertising specialties are items on which you print your name or company’s name, sometimes the address, phone number, web site, or the tag line. Some examples are ball points pens, T-shirts, bumper stickers, mouse pads, coffee mugs, etc. These items are the equivalent of a billboard with one great exception, potential clients […]

By Natalie J. Armstrong,
http://www.marketingmediation.com/
What can you do to market yourself in a down economy? Here are some ideas!
Share what you know and give a lot of free information.
Let’s break it down. The two key components of this theory are:
1. Value
2. Visibility
Add Value - That is, communicate more clearly about the value that you offer. […]