By Natalie J. Armstrong,
http://www.MarketingMediation.com

Advertising specialties are items on which you print your name or company’s name, sometimes the address, phone number, web site, or the tag line. Some examples are ball points pens, T-shirts, bumper stickers, mouse pads, coffee mugs, etc. These items are the equivalent of a billboard with one great exception, potential clients don’t even have to leave their desk or home or receive your message on a regular basis. From a marketing standpoint , that’s a very powerful position to be in as a marketer.

These items (and trust me, there are tens of thousands of them for your creative mind to put to work) are great for mediators and arbitrators to use in their arsenal. Think stress balls, scratch pads, pens, sweat towels, herbal tea, or maybe board games that deal with communication. The possibilities are endless.

Now, do people really pay attention to the stuff you give them? Well, that depends upon the stuff. For instance 72% of people look at a calendar five or more times a day. That adds up to 1,800 calendar consultations per year. Of even more interest to marketers is that 40% of people consult their calendar TEN TIMES PER DAY!

Natalie J. Armstrong is the Founder and Managing Director of Golden Media, a marketing and consulting firm dedicated to promoting the resolution industry. She is the author of The Essential Guide to Marketing Your ADR Practice and speaks internationally on business development and the successful marketing strategies of the conflict resolution industry. More ADR Practice Development articles and information about Ms. Armstrong and Golden Media can be found at www.MarketingMediation.com.