By Natalie J. Armstrong,
www.MarketingMediation.com
These 10 traps & mistakes are common to many entrepreneurs and small business owners:
1. Getting Wedded To an Idea And Sticking With It Too Long.
Don’t marry a single idea. Remember, ideas are the currency of entrepreneurs. Play with many ideas and see which ones bring money and success
2. No Marketing Plan.
A marketing […]

By:Alf Nucifora
The response to a recent column I wrote on poor customer service resulted in an avalanche of reader e-mails. It’s the most dramatic outpouring of emotion that I’ve experienced in five years of writing this column. It supports my contention that corporate America is not listening to its customers, many of whom have […]

By Natalie J. Armstrong,
www.MarketingMediation.com
If you’ve been watching the news lately then you know all about the upcoming storms. The Nor’ Easters of the Eastern Seaboard and the La Nina affecting the Pacific Northwest and California coastline are the natural storms we’re experiencing. Then of course there are the projected economic and political storms we […]

By: Sean Carton
The good news for marketers is that online ad spending is expected to grow to U.S. $16.5 billion by 2005, mainly at the expense of direct marketing and newspaper budgets. And it makes sense that online ad sales are growing: More people are coming online, spending more time online when they get […]

By: Ivan R. Misner
Founder of Business Networking Internation (BNI)
When people ask if they can help you, be prepared to say yes with these simple strategies. How many times have friends, family and associates said “If there’s anything I can do to help you, let me know”? How often have you said “Well, now […]

Ready to get it all down on paper, but not sure where to put it? We’ll help you with the format and elements of your marketing plan.
Compiled by Laura Tiffany
Every how-to book on the market has a different take on the essential elements of a marketing plan. Those geared toward the big corporate crowd communicate […]

Secondary data is outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, etc., and found in the form of pamphlets, newsletters, trade and other magazines, newspapers, and so on. It’s termed secondary data because the information has been gathered by another, or secondary, source. The benefits of […]

Whether you’re just starting out or if you’ve been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.
Compiled by Laura Tiffany
The purpose of market research is to provide relevant data that will help solve marketing problems a business will encounter. This is […]

A marketing plan, on the other hand, is plump with meaning. It provides you with several major benefits. Let’s review them.
Rallying point: Your marketing plan gives your troops something to rally behind. You want them to feel confident that the captain of the vessel has the charts in order, knows how to run the ship, […]

What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of this comprehensive guide to creating a marketing plan.
Compiled by: Laura Tiffany
It’s all well and good to include marketing your business on your master to-do list and allot a few hours […]