This glossary is a great addition to your marketing portfolios and will certainly help you tackle some interesting concepts. Available in PDF for you now. Don’t miss the outstanding Glossary of Words that Sell; also posted in a PDF for you.
 : MarketingMediation.com Glossary of Marketing Terms
Whatever you do, DO NOT miss out on the […]

Here’s a powerful tool for you to add to your marketing playbook.
Created in PDF format for you to download and incorporate into your marketing materials. Special thanks to Natalie for bringing this one to the table.  You’ll need Adobe Acrobat to view the PDF. 
: MarketingMediation.com Glossary of Marketing Words that Sell
Whatever you do, DO […]

When it comes to your marketing materials, your choice of words can make or break you. Sales copy is some of the hardest content to write, add the fact that you’re often writing about yourself and it’s twice as difficult.
The next time you sit down to rework your website content or draft a sales […]

I have learned through bitter experience the one supreme lesson to conserve my anger, and as heat conserved is transmitted into energy, even so our anger controlled can be transmitted into a power that can move the world.”
– Mahatma Gandhi
Don’t fight the battle if you don’t gain anything by winning.”
– George S. Patton
Discovery consists of […]

Strategy is perpetually changing. The plan of attack that leads to success today, may prove a dismal failure tomorrow. Throughout our MarketingMediation.com website and blog, we talk about strategy and tactics. What they mean, why they’re important, why you need to consider them for your practice development. But it’s easier said than […]

Marketing Myths is simply one of Jay Levinson’s best pieces. It hits the nail square on the head. I can’t even begin to count the number of times these and other similar questions have come up either in one of our How to Make Money Mediating Marketing Seminars or in 1-to-1 consultations with clients. Print […]

The real contest is always between what you’ve done and what you’re capable of doing.  You measure yourself against yourself and nobody else.”
- Geoffrey Gaberino

Success is never final. Failure is never fatal.  Courage is what counts.”
-Sir Winston Churchill

If you are to be, you must begin by assuming responsibility.  You alone are responsible for every moment […]

It is impossible to get the measure of what an individual can accomplish unless the responsibility is placed on him.”
–Alfred Sloan, Former General Motors Chairman

Every man’s occupation should be beneficial to his fellow man as well as profitable to himself. All else is vanity and folly.”
–P.T. Barnum, entrepreneur

If you don’t listen you don’t sell anything.”
–Caroline […]

Failures are expected by losers, ignored by winners.”
–Joe Gibbs, football coach

Hope doesn’t come from calculating whether the good news is
winning out over the bad. It’s simply a choice to take action.”
–Anna Lappe, writer

Integrity without knowledge is weak and useless, and knowledge
without integrity is dangerous and dreadful.”
– Samuel Johnson, lexicographer

Fame is vapor, popularity an accident, riches […]

By Andrew Golden
www.MarketingMediation.com
How’s this for marketing touches. This past Sunday afternoon while reading my Weekend Edition of the Wall Street Journal I was engrossed in the Weekend Interview with Facebook’s Mark Zuckerberg. In case you don’t know he’s the 22 year-old college student that started the social networking website Facebook three years ago. Today […]