Ready to get it all down on paper, but not sure where to put it? We’ll help you with the format and elements of your marketing plan.
Compiled by Laura Tiffany
Every how-to book on the market has a different take on the essential elements of a marketing plan. Those geared toward the big corporate crowd communicate […]

Secondary data is outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, etc., and found in the form of pamphlets, newsletters, trade and other magazines, newspapers, and so on. It’s termed secondary data because the information has been gathered by another, or secondary, source. The benefits of […]

Whether you’re just starting out or if you’ve been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.
Compiled by Laura Tiffany
The purpose of market research is to provide relevant data that will help solve marketing problems a business will encounter. This is […]

A marketing plan, on the other hand, is plump with meaning. It provides you with several major benefits. Let’s review them.
Rallying point: Your marketing plan gives your troops something to rally behind. You want them to feel confident that the captain of the vessel has the charts in order, knows how to run the ship, […]

What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of this comprehensive guide to creating a marketing plan.
Compiled by: Laura Tiffany
It’s all well and good to include marketing your business on your master to-do list and allot a few hours […]

By Natalie J. Armstrong,
www.MarketingMediation.com
“To be successful, you must not follow strategies that your top competitor is pursuing; if you try to be someone else, the best you can be is second best.”
–Sun Tzu, The Art of War
Traditionally, strategy involves broad decisions about who you want to appeal to, how you will position yourself, and […]

By Natalie J. Armstrong,
www.MarketingMediation.com
When someone asks you what you do, what do you say?
Below are some guidelines for creating an attention-getting elevator pitch.
Picture this:
You’re at a holiday party on the 8th floor of a local hotel. As you step into the elevator at the end of the evening the person standing next to you casually […]

By Natalie J. Armstrong,
www.MarketingMediation.com
1. Establish Yourself as an Authority
Establishing Authority, turn your expertise in authority and referrals. For instance, if your specialty is hearing construction cases, offer a free (or nominal) seminar that touts the benefits of dispute resolution for the construction industry.
Invite local construction professionals like architects, engineers and general contractors, as well construction […]