This glossary is a great addition to your marketing portfolios and will certainly help you tackle some interesting concepts. Available in PDF for you now. Don’t miss the outstanding Glossary of Words that Sell; also posted in a PDF for you.
 : MarketingMediation.com Glossary of Marketing Terms
Whatever you do, DO NOT miss out on the […]

Here’s a powerful tool for you to add to your marketing playbook.
Created in PDF format for you to download and incorporate into your marketing materials. Special thanks to Natalie for bringing this one to the table.  You’ll need Adobe Acrobat to view the PDF. 
: MarketingMediation.com Glossary of Marketing Words that Sell
Whatever you do, DO […]

When it comes to your marketing materials, your choice of words can make or break you. Sales copy is some of the hardest content to write, add the fact that you’re often writing about yourself and it’s twice as difficult.
The next time you sit down to rework your website content or draft a sales […]

By Natalie J. Armstrong,
www.MarketingMediation.com
You might take a moment to reflect on the messages that have been sent to you throughout the year. How to sell; how to advertise; where to advertise; the list goes on.
Advertising will be one of your biggest expenses so you may want to remember one word in advertising, if you […]

By Natalie J. Armstrong,
www.MarketingMediation.com
We all know that well-written copy is one of the most highly effective methods of getting people’s attention and attracting them to your product or service… but the importance of the shortest copy is often overlooked.
A lot of people don’t even realize that things like their navigation menus, links, or even […]

By Natalie J. Armstrong,
www.MarketingMediation.com
If you’ve been watching the news lately then you know all about the upcoming storms. The Nor’ Easters of the Eastern Seaboard and the La Nina affecting the Pacific Northwest and California coastline are the natural storms we’re experiencing. Then of course there are the projected economic and political storms we […]

By: Sean Carton
The good news for marketers is that online ad spending is expected to grow to U.S. $16.5 billion by 2005, mainly at the expense of direct marketing and newspaper budgets. And it makes sense that online ad sales are growing: More people are coming online, spending more time online when they get […]

By Natalie J. Armstrong,
www.MarketingMediation.com
You may find yellow page ads to be a good source of business, a huge waste of money, or anything in between.
I’m not a big fan of yellow page ads because
(1) I rarely hear of mediators or arbitrators who are happy with their results,
(2) if your ad doesn’t work, you’re stuck paying […]

By Natalie J. Armstrong,
http://www.MarketingMediation.com
Advertising specialties are items on which you print your name or company’s name, sometimes the address, phone number, web site, or the tag line. Some examples are ball points pens, T-shirts, bumper stickers, mouse pads, coffee mugs, etc. These items are the equivalent of a billboard with one great exception, potential clients […]

By Natalie J. Armstrong,
http://www.marketingmediation.com/
What can you do to market yourself in a down economy? Here are some ideas!
Share what you know and give a lot of free information.
Let’s break it down. The two key components of this theory are:
1. Value
2. Visibility
Add Value - That is, communicate more clearly about the value that you offer. […]