Strategy is perpetually changing. The plan of attack that leads to success today, may prove a dismal failure tomorrow. Throughout our MarketingMediation.com website and blog, we talk about strategy and tactics. What they mean, why they’re important, why you need to consider them for your practice development. But it’s easier said than […]

By Natalie J. Armstrong,
www.MarketingMediation.com
Mediation Practice Startup Basics First Steps
Starting and managing a mediation practice takes motivation, talent, and good dose of confidence. It also takes research and a solid amount of planning. Although initial mistakes are not always fatal, it takes extra skill, discipline, and hard work to regain the advantage. Take time beforehand […]

By Natalie J. Armstrong,
www.MarketingMediation.com

Finding a Niche 
Mediators and arbitrators, when determining the goals and aspirations of their practices, need to consider whether or not their practice will be one of a specialized or generalized nature. The arguments go both ways (and usually loudly).
Many practitioners (as well and advocates and their clients) are under the opinion […]

Disability, and the resulting loss of income, can be a major threat to your business. Most small-business owners carry casualty insurance policies to protect their companies against unexpected events — fire and other property damage, product liability and risks stemming from officers’ and directors’ errors or omissions. They may also offer employees such as life […]

By Natalie J. Armstrong
www.MarketingMediation.com  
Today’s blog is about your database.  How to build one, how to manage one, how to use one.  Your database – without an appropriate and correct database you lose the ability to focus your direct mail, e-mail and fax contacts.  Marketing without a focused database in like hunting mosquitoes with […]

By Natalie J. Armstrong
www.MarketingMediation.com 
Do you know what your position in the market place is? 
Do you enjoy the position your practice occupies?
If not, read on!
The niche you occupy determines your position.  You can create your particular
position by differing from your competition.
You can create a position for your practice based on a variety of variables. 
If you […]

By Natalie J. Armstrong,
www.MarketingMediation.com
These 10 traps & mistakes are common to many entrepreneurs and small business owners:
1. Getting Wedded To an Idea And Sticking With It Too Long.
Don’t marry a single idea. Remember, ideas are the currency of entrepreneurs. Play with many ideas and see which ones bring money and success
2. No Marketing Plan.
A marketing […]

By: Ivan R. Misner
Founder of Business Networking Internation (BNI)
When people ask if they can help you, be prepared to say yes with these simple strategies. How many times have friends, family and associates said “If there’s anything I can do to help you, let me know”? How often have you said “Well, now […]

This calculator measures the ROI (return on investment) of a CPM (cost per thousand) impressions advertising model, such as many banner and button buys. Detailed information about the required input information appears at the bottom of the page.
Download the Golden Media Marketing Campaign CPM Calculator

This calculator measures the ROI (return on investment) of a marketing campaign. Detailed information about the required input information appears at the bottom of the page.
Download the Golden Media Marketing ROI Calculator here.