Marketing Myths is simply one of Jay Levinson’s best pieces. It hits the nail square on the head. I can’t even begin to count the number of times these and other similar questions have come up either in one of our How to Make Money Mediating Marketing Seminars or in 1-to-1 consultations with clients. Print […]

By Natalie J. Armstrong,
www.MarketingMediation.com
These 10 traps & mistakes are common to many entrepreneurs and small business owners:
1. Getting Wedded To an Idea And Sticking With It Too Long.
Don’t marry a single idea. Remember, ideas are the currency of entrepreneurs. Play with many ideas and see which ones bring money and success
2. No Marketing Plan.
A marketing […]

By:Alf Nucifora
The response to a recent column I wrote on poor customer service resulted in an avalanche of reader e-mails. It’s the most dramatic outpouring of emotion that I’ve experienced in five years of writing this column. It supports my contention that corporate America is not listening to its customers, many of whom have […]

By Natalie J. Armstrong,
http://www.MarketingMediation.com
In general, your mother was right. You get what you pay for, especially in marketing. It is very difficult to do good marketing without spending any money. Here are a few ideas for you to try.
Plan to Plan. Write a Communication Plan, or get someone to help you write one, so that […]