Archive for the 'Direct Mailing' Category

This glossary is a great addition to your marketing portfolios and will certainly help you tackle some interesting concepts. Available in PDF for you now. Don’t miss the outstanding Glossary of Words that Sell; also posted in a PDF for you.
 : MarketingMediation.com Glossary of Marketing Terms
Whatever you do, DO NOT miss out on the […]

Here’s a powerful tool for you to add to your marketing playbook.
Created in PDF format for you to download and incorporate into your marketing materials. Special thanks to Natalie for bringing this one to the table.  You’ll need Adobe Acrobat to view the PDF. 
: MarketingMediation.com Glossary of Marketing Words that Sell
Whatever you do, DO […]

When it comes to your marketing materials, your choice of words can make or break you. Sales copy is some of the hardest content to write, add the fact that you’re often writing about yourself and it’s twice as difficult.
The next time you sit down to rework your website content or draft a sales […]

Building Your ADR Brochure

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By Natalie J. Armstrong,
www.MarketingMediation.com
If you think you need a brochure to promote your ADR practice then there are a few guidelines to keep in mind when sitting down to begin the creative process. First you need to establish some clear goals for your brochure. What will the primary use of your brochure be?  The […]

Back It Up

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By Natalie J. Armstrong,
www.MarketingMediation.com
No, not your computer your selling points.
One of the easiest ways to add credibility to what you say in your marketing pieces is to have an authoritative source back you up.
Need to know how corporate America feels about ADR? Look to Cornell University’s study. They have the name recognition and credibility to […]

A Little Clarity Please

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By Natalie J. Armstrong,
www.MarketingMediation.com
Every business needs some kind of written material or print collateral to communicate what they offer and the advantages of doing business with them. An executive summary is the first page of your brochure or web site. It should communicate the essence of what your offer. Below is an example of […]




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