Natalie J. Armstrong,
www.MarketingMediation.com
PRICING AND POSITIONING –
This week’s story of a service provider who found more success than he could imagine simply by repositioning himself. A family friend here in Los Angeles has been a structural engineer for more than 30 years. He worked and struggled in this very competitive industry to build himself a […]

By Natalie J. Armstrong
www.MarketingMediation.com 
Do you know what your position in the market place is? 
Do you enjoy the position your practice occupies?
If not, read on!
The niche you occupy determines your position.  You can create your particular
position by differing from your competition.
You can create a position for your practice based on a variety of variables. 
If you […]

By Natalie J. Armstrong,
www.MarketingMediation.com
Strategic planning has been the subject of universal acclaim but has been comparatively unsuccessful for neutrals. The reason lies in 10 certain truths about neutral practice strategic planning.

It is difficult to find a mediation or arbitration practice that has not made some attempt at strategic planning. Indeed, most practices have devoted hours […]

By Natalie J. Armstrong,
www.MarketingMediation.com
Tis the season to remember your clients, prospective clients, and sources of referral with a holiday card. If you haven’t sent yours yet it’s not too late.
This simple, personal contact is just what the marketer ordered. By sending your clients a holiday greeting you remind them of your service (an imperative […]