By Natalie J. Armstrong,
www.MarketingMediation.com

No, not your computer your selling points.

One of the easiest ways to add credibility to what you say in your marketing pieces is to have an authoritative source back you up.

Need to know how corporate America feels about ADR? Look to Cornell University’s study. They have the name recognition and credibility to lend your statements just the right amount of weight and authority.

Need to read an exploratory study of the issues of integrating divorce mediation service into the existing judicial system of Hong Kong?

No problem at all. These gems and many more can be found at http://oaister.umdl.umich.edu/index.html . Just log on and search for the topic of your desire. You’ll find thousands of articles, white papers, and research results for almost any topic.

Natalie J. Armstrong is the Founder and Managing Director of Golden Media, a marketing and consulting firm dedicated to promoting the resolution industry. She is the author of The Essential Guide to Marketing Your ADR Practice and speaks internationally on business development and the successful marketing strategies of the conflict resolution industry. More ADR Practice Development articles and information about Ms. Armstrong and Golden Media can be found at www.MarketingMediation.com.