You know the saying; ‘You only get one chance to make a first impression’. Well, that almost holds true for brochures.  Consummate brochure design starts with an acute understanding how printed brochures fit into your overall marketing and advertising strategy.

Even before our graphic artists put pen to paper, Golden Media helps our clients:

• Gain perspective on how marketing their brochures is different than their websites,
• How and when to utilize brochures for maximum exposure,
• How to gain leverage from their distribution,
• Where their brochures fall into the Marketing Touch Cycle (MTC),
• To understand why they need to be hedged with other marketing and advertising tactics, and
• Determine how to get the Return On Investment (ROI) back from the design and production.

Before you launch into a producing a new brochure there are some mission critical considerations we help our clients examine:

• The benefits of using a traditional printed brochure,
• The opportunity cost of marketing with static printed media,
• The Pluses and Minuses,
• If a printed brochure presents a better ROI versus other forms of marketing and advertising, and
• The potential design change implications if their office situation changes.

Good brochure design doesn’t come easy. Brochures need to capture attention and be highly efficient in what they say to your prospective clients and they need to be compiled into a visually graphic and stimulating design. Furthermore, the design MUST be consistent with the overall corporate branding of your existing practice and marketing materials. In other words, the brochure must look and feel like your business cards, stationary, and even your website. We’ve all seen brochures that were done on the fly, haphazardly. The fonts are different, the colors don’t match the website, and the overall marketing message is inconsistent with the practice, confusing your prospective clients.

The end result is a waste of time, a loss of productive marketing efforts, and potentially a loss in revenue. It’s important to truly understand what you are doing with printed brochures. You’re taking a liquid asset, cash, and converting it into static marketing piece with the sole goal being to generate new income. It simply doesn’t make sense to go through the design and production, then let the finished product sit in a box on the shelf. You’ve got to design and distribute your brochures properly, the first chance you get.