Your logo is the cornerstone of your marketing materials. It’s really a basic concept, but it absolutely must be done correctly to deliver results. Consistency counts.

Let’s face it, our industry is extremely crowded and unbelievably competitive. Ten years ago, a logo probably wasn’t required. But that’s quickly changed. The traditional cream colored cardstock with black Times New Roman font just wont differentiate you from the competition. It doesn’t stand out, doesn’t gain mindshare for you, and isn’t likely to be recalled. On the other hand, I bet you could easily describe the logos of FedEx, Cocoa Cola, IBM, and AT&T. This is branding at it’s best.

The Layout and design of your basic collateral pieces must utilize color schemes developed for branding identity and be consistent with overall corporate identity. Designs are produced that respect both your tastes as well as the preferences of your target market. Our logos go well beyond presenting only the company name in a particular typeface. They frequently include rendering the company name in a uniquely designed way, incorporating simple graphics or combining unique elements to create a distinctive company signature or trademark to be used on all marketing materials. This is branding.

We begin all of our new client projects by designing a maximum of five different logo concepts. We’ll present them for review and approval. Upon selection of design concept, we’ll make a number of revisions to ensure the mark says exactly what you want it to say about your practice.

Your final logo design will utilize a color scheme developed specifically for branding your practice, creating an identity to define you as professional, instilling confidence in your prospects and clients.