It’s no surprise that over the last 10 years our industry has seen significant changes in marketing and advertising methodologies. In no place does this hold more true than online. Let’s face it, our industry is a highly fragmented marketplace. It’s becoming more and more crowded with each mediation training class that roles out a fresh crop of new mediators. Practioners must be quick, nimble, and be able to immediately adapt their marketing to the needs of the consumers. The only way to accomplish this cost-effectively, is with a preeminent online presence. Today, websites are the cornerstone of all marketing and promotional activities for an ADR practice.
One of the most important parts of a custom website project, is the design and installation of a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.
This is what’s known as a ‘blog’.
‘Blog’ is short for the term ‘WebLog’, a dynamic, web-based publishing system driven by a 3rd party software application. Blogs are primarily used as dynamic marketing tools that provide the author infinite flexibility to publish and syndicate content across the internet. In addition to publishing, we have a tremendous amount of flexibility when it comes to programming and designing the look and feel of the blog.
The blog’s Content Management System (CMS) is a robust platform that can be programmed to serve as an article repository or can be leveraged to drive your entire website. We can build you a personal publishing system where at anytime you can edit content, post articles, solicit comments on any topic of your choosing. This means complete control over your ability to generate articles and additional resources for your viewers while providing them fresh updated, search engine friendly content. The goal is to increase traffic, leading to an increase in new cases, and ultimately, an increase in revenues all while being branded with your identity.
Benefits of Blogging:
Capture the full power of the blog’s Content Management System.
This allows you to easily manage the entire site, giving your the ‘keys to drive’. As easily as editing a word document, you can quickly modify the site’s content, adding/subtracting pages on your own without the need for learning html editing software or a secondary web designer.
Search Engine Friendliness
Is extremely search engine friendly. With the blog CMS, we are able to easily set up sitemaps, and other search engine marketing tools as well as submit the built-in syndication feeds to blog directories for syndication. This all translates to more visibility with higher traffic increasing potential for new cases.
Seamless Design
No band-aide fix ensures a ‘true’ seamless transition between static pages of your website and dynamic publishing with updated, fresh content for your prospective clients.
Branding
With our blogs, we have the opportunity to update website design and branding at anytime without disrupting the content organization or search engine relevancy. This is ultimate flexibility.
So what makes a high-quality website effective?
- Design & Aesthetics
- Overall branding and integration
- Functionality
- Copywriting
- Publishing Flexibility
- Client Loyalty
- Lead Generation
- Conversion Rates
- Analytics and Tracking
- Measured Return On Investment (ROI)
Whether your developing a new website or redesigning an existing one, our design process ensures the creation of a website that has a flexible design to meet your initial launch needs and anticipate future development and expansion. We determine critical design elements such as page layout and navigation schemes, and help our clients consider the impact of decisions?? for the immediate and future needs of their site. This helps ensure we can avoid redesigning major sections of the site when adding additional content and functionality.
There are a lot of web designers out there. What makes Golden Media special when it comes to building mediation websites?
- For more than a decade, this is the only industry for whom we have marketed and promoted,
- All of our staff are certified in mediation and arbitration,
- We understand the target market better than anyone in the business,
- We’ve studied consumer buying habits, we know their triggers,
- We understand how to blend in the best of design and functionality,
- Proven successful track record. We’re not new at this.
If you’re considering making a change to your existing website or if you looking to launch a new one, we invite you to contact us today. Our design process starts with a thorough analysis of your situation, defining your marketing goals and objectives. We’ll help you navigate the plethora of pitfalls that exist and present you with an opportunity to develop a top-level website that truly stands out in our industry.
