By Natalie J. Armstrong,
www.MarketingMediation.com
The theory is that if you build it they will come.
Good luck!

The trick to creating a “word of mouse” presence on the Internet is that you must drive people to your site. You can drive folks to your site fairly easily.

One thing you might consider is a signature. Simply sign each and every email with your name, title, complete contact info, and a link directly to your site. As an example:

Natalie J. Armstrong
Managing Director, Co-Founder

Golden Media | Marketing Resolution
1541 Ocean Avenue, 2nd Floor
Santa Monica, California 90401

Tel: 310-319-1177
Fax: 310-319-1104

Mailto:Natalie@MarketingMediation.com
www.MarketingMediation.com

One other idea is keep your website content new and fresh AND let people know that the content is always changing. If you publish a blog, this is easy. This way you create a reason for people to continue checking in on your site. Instead of a signature alone, try adding something like this:

If you’re sending information that might be useful to someone other than the recipient alone, let them know that they should feel free to forward the information to their associates and friends.

One thing to remember when you’re designing your site is that the bulk of the site should be dedicated to the reader with the remainder of the site about you and the service you offer the reader.

Also, remember to track your site statistics so that you can determine which techniques work best for your readers and your site traffic (and so that you can drop those techniques are a waste of your time and efforts).

Natalie J. Armstrong is the Founder and Managing Director of Golden Media, a marketing and consulting firm dedicated to promoting the resolution industry. She is the author of The Essential Guide to Marketing Your ADR Practice and speaks internationally on business development and the successful marketing strategies of the conflict resolution industry. More ADR Practice Development articles and information about Ms. Armstrong and Golden Media can be found at www.MarketingMediation.com.