By Natalie J. Armstrong,
www.MarketingMediation.com

Are you ready to get business to come to you instead of having to spend your time drumming it up. Odds are that you’re eager to get word-of-mouth and mindshare marketing working for you.  But are you ready to do what it takes to get it?

To find out, complete this checklist and then stay tuned for a complete break-down of each component. You might be surprised to find you’re not as ready as you think. You might realize why you don’t yet have all the business you can enjoy. And you’ll know what to do right away to get things going your direction.

Have you decided on a single thing you want to become well known for?
OR
Are you still trying be everything to everyone?

Have you committed to spending all of your available time, money and energy into developing this one thing?
OR
Are you dividing your time between numerous possibilities?

Have you developed your own niche that capitalizes on your background and expertise?
OR
Are you doing what numerous other providers in your area are doing?

Can you clearly demonstrate why you’re the provider prospects should choose?
OR
Are you just hoping that folks will believe enough in ADR to want to do business with you?

Do you have a long-term plan to reach your prospects and then maintain their attention to create mindshare?
OR
Are you marketing efforts sporadic and inconsistent?

Are you able to follow your plan with the consistency and frequency to attract the clients you’re interested in obtaining?
OR
Do you let your marketing efforts wax and wane due to a lack of time or interest?

Unless you’re already exceptionally well positioned, getting business coming to you will take time. How long it will take depends on how ready you are. You might find that you’re ready immediately. Conversely you might find that you have several weeks or months to get yourself and your practice in a position to begin attracting clients. If you rush into trying to get business without positioning yourself solidly, you’ll just have to go back later and get into a better position.

Why not start now? Contact us today and let’s get new mediation business to start coming to you. 

Natalie J. Armstrong is the Founder and Managing Director of Golden Media, a marketing and consulting firm dedicated to promoting the resolution industry. She is the author of The Essential Guide to Marketing Your ADR Practice and speaks internationally on business development and the successful marketing strategies of the conflict resolution industry. More ADR Practice Development articles and information about Ms. Armstrong and Golden Media can be found at www.MarketingMediation.com.