How to Make Money Mediating

A full-day marketing workshop lead by Natalie J. Armstrong, designed to help you build a solid foundation in marketing your mediation practice. Whether you are opening a new practice or looking to expand an existing one, this workshop will help you focus your marketing strategies.

2008 Locations and Program Dates:

COMING SOON.
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This workshop isn’t about the theory of marketing. We’re not academicians - we’re practitioners who have trained and represented hundreds of mediators and arbitrators all over the world. This workshop is all about building your ADR practice.

What’s In It For You
If you’re a subscriber to Marketing Monday you know that Golden Media offers no nonsense marketing information and assistance to resolutionists. You know you’ll get more than your money’s worth from this program. We’ve been doing workshops for the ADR industry for more than 10 years and promise you’ll get plans and strategies you can use immediately to attract more clients. No fluff. No theory. Just practical, hands-on marketing strategies and techniques that work.

In this workshop you’ll learn:

• How to acquire the case load you want,
• Why you need to create the right marketing plan the first time,
• How to transform your mediation skills into a stream of endless referrals,
• How to make every marketing touch efficient and cost effective,
• Successful marketing strategies you can begin using immediately,
• How to develop a simple and smart internet game plan that delivers results,
• Why you must re-evaluate the way you use your time and contacts,
• Power Networking techniques even the shyest people can use to build revenue
  generating relationships that last,
• Why every marketing decision you make must start with evaluating the Return On Investment (ROI),
• 10 Ways to market and promote your practice for under $100.00.

Our Approach
Most workshops have someone in front of the room talking to you. If it’s a good workshop, there are a lot of questions and answers, interaction and exercises. Not this one.

In this workshop you’ll think through what you’re selling, who you’re selling it to, and what your marketing message is. We’ll cover the tools and techniques that have proven most successful for our clients and students so that you can hone your marketing materials.

Our specialty is marketing resolution. We market and promote mediators and arbitrators all day, every day. Therefore, the ideas and information in the workshop will be 100% relevant to you. You’ll leave with tools, skills and action plans to take your marketing to the next level.

Participants are putting these ideas into action and getting new business left and right. The keys are preparation, feedback and support, things you’ll rarely find in other workshops.

Workshop Schedule
The morning session is designed to get you warmed up and help you get the obstacles out the way so you can go full steam ahead in the afternoon. We’ll work intensively on positioning and packaging your business.

Then in the afternoon session we’ll work marketing message and your written marketing materials. We’ll spend a lot of time working one-to-one with participants to perfect both print and internet pieces. We’ll also continue to work on strategies for getting the word out about your services and how to turn interest in your services into cases.

After the Workshop
We schedule a follow-up group teleconference session to assist you to integrate the materials from the workshop into your practice and provide access to our private client website for future communication and collaboration.

Why Consider Us
We are Not Just Consultants. We are Real-World Practitioners. We live what resolution professionals live and we walk what we talk. We are experienced, industry veterans who know what matters to resolutionists.

The Workshop Includes:

• One full day of interactive instruction with Natalie J. Armstrong
• Actual critique and feedback on your marketing materials and marketing plan, plus strategic planning tailored to your specific goals and objectives
• A follow-up teleconference session, with Natalie J. Armstrong

This workshop will be very hands-on, highly interactive and personalized to your specific needs. You’ll leave with ideas, skills and plans to take the marketing of your ADR service to a whole new level. And I guarantee you’ll be more than satisfied.

Unconditional Guarantee
We’re so confident in this hands-on workshop, that we’re going to provide you our time, resources, and experience with this guarantee: If you join us for the day, spend 8-hours with us, and feel that you haven’t received something of value, we will refund 100% of your registration fee right there on the spot. No questions asked. No hard feelings. You keep our materials. WE GUARANTEE IT.