By Natalie J. Armstrong,
www.MarketingMediation.com

Turning contacts into clients is the goal of networking. Follow these simply commandments and you’ll be pleasantly surprised.

1. Have your networking tools with you at all times.
2. Set a goal for the number of people you’ll meet.
3. Act like a host, not a guest.
4. Listen, and ask the five “W “questions: who, what, where, when, and why.
5. Give a lead or referral whenever possible.
6. Describe your service in sixty seconds.
7. Exchange business cards with the people you meet.
8. Spend ten minutes or less with each person you meet.
9. Write comments on the backs of the business cards you collect
10. Follow up with the people you meet.

Quoted from Ivan Misner’s “The World’s Best Known Marketing Secret”
Natalie J. Armstrong is the Founder and Managing Director of Golden Media, a marketing and consulting firm dedicated to promoting the resolution industry. She is the author of The Essential Guide to Marketing Your ADR Practice and speaks internationally on business development and the successful marketing strategies of the conflict resolution industry. More ADR Practice Development articles and information about Ms. Armstrong and Golden Media can be found at www.MarketingMediation.com.