By Natalie J. Armstrong,
www.MarketingMediation.com

Whether you’re in a big city like San Francisco, CA or a small town like Center Lovell, ME (Hello Downeasters!) building a successful practice can depend on who you know. One seemingly universal truth about our industry is that people who know and like us hire us. When we survey the clients of ADR, they tell us that are not willing to gamble on a mediator or arbitrator. They hire a resolutionist with whom they have already worked, or who comes as a referral from a couple of sources.

So get out there - network, socialize, and let your target market get to know you.

Make sure they know you, your service specialty and that you will provide them a professional process. You can prove your credibility and authority through networking, writing, speaking or training. Essentially - anything that puts in front of your target market in such a way that they can “interview” you as a prospective resolutionist.

Natalie J. Armstrong is the Founder and Managing Director of Golden Media, a marketing and consulting firm dedicated to promoting the resolution industry. She is the author of The Essential Guide to Marketing Your ADR Practice and speaks internationally on business development and the successful marketing strategies of the conflict resolution industry. More ADR Practice Development articles and information about Ms. Armstrong and Golden Media can be found at www.MarketingMediation.com.