By Natalie J. Armstrong,
www.MarketingMediation.com

Tis the season to remember your clients, prospective clients, and sources of referral with a holiday card. If you haven’t sent yours yet it’s not too late.

This simple, personal contact is just what the marketer ordered. By sending your clients a holiday greeting you remind them of your service (an imperative to effective marketing) and that you appreciate their business enough to take the time and make the effort to send a personalized note of well wishes.

When you choose your cards be careful to choose a layout and verbiage that won’t offend your clients. Even if you feel as though you know a client well enough to send them a humorous or religious card it’s always better form to send a slightly more conservative card than to risk insult.

On this note, don’t include any “hard sell” information like brochures, flyers, or articles (that goes for business cards too) that may make the reader feel as though your card has insincere in intent.

Also, spend the extra effort to sign each card, hand address each envelope, and affix an appropriate stamp. This extra touch will reinforce to the recipient just how much their business means to you as well as the level of service they can anticipate receiving in the future.
Natalie J. Armstrong is the Founder and Managing Director of Golden Media, a marketing and consulting firm dedicated to promoting the resolution industry. She is the author of The Essential Guide to Marketing Your ADR Practice and speaks internationally on business development and the successful marketing strategies of the conflict resolution industry. More ADR Practice Development articles and information about Ms. Armstrong and Golden Media can be found at www.MarketingMediation.com.