tagged adr practice reports
By Natalie J. Armstrong,
www.MarketingMediation.com
“To be successful, you must not follow strategies that your top competitor is pursuing; if you try to be someone else, the best you can be is second best.”
–Sun Tzu, The Art of War
Traditionally, strategy involves broad decisions about who you want to appeal to, how you will position yourself, and so on. Tactics are specific ways of implementing strategy. That is the most important strategic decision you can make about your marketing.
The growth of mediation and arbitration has changed the process of choosing a provider. Consumers have much more knowledge about ADR processes and the kinds of providers they want. It is usual for sources of referral to provide prospects just one name. It’s not uncommon for parties and counsel to shop around for a provider.
This is when a clear positioning statement can differentiate your practice.
tagged adr practice reports
By Natalie J. Armstrong,
www.MarketingMediation.com
When someone asks you what you do, what do you say?
Below are some guidelines for creating an attention-getting elevator pitch.
Picture this:
You’re at a holiday party on the 8th floor of a local hotel. As you step into the elevator at the end of the evening the person standing next to you casually asks, “So, what do you do?”
You have 8 floors and perhaps thirty seconds to give them an explanation that they can understand, that intrigues them, that makes them remember you (favorably) and that will entice them to contact you for further information.
It’s not as hard as it sounds.
Some of the key ingredients for an effective elevator pitch are:
- Clarity
- Brevity
- Connotatively positive words
- Action verbs &
- Confidence
