By Natalie J. Armstrong,
www.MarketingMediation.com

While shopping at my corner drug store over the weekend, I had an opportunity to witness a common marketing mistake. During the course of my browsing I could hear the store’s phone ringing persistently, rarely being answered. Shopping finished, I proceeded to the check out counter where once again the phone rang. The clerk let the phone ring six times before she cursed Dammit I’m busy! then grudgingly answered the phone. I can just imagine how she sounded to the caller.

This attitudinal error probably occurs a million times a day in every imaginable type of business, as the incoming call interrupts the important work. Don’t let this attitude overrun your business and marketing efforts.

Remember that if the phone rings at all, the marketing investments you’ve made are paying off. Be thankful that the phone rings and let THAT attitude pervade your tone and the content you provide to the potential client.

Natalie J. Armstrong is the Founder and Managing Director of Golden Media, a marketing and consulting firm dedicated to promoting resolution industry. She is the author of The Essential Guide to Marketing Your ADR Practice and speaks internationally on business developement and the successful marketing strategies of the conflict resolution industry. More ADR Practice Development articles and information about Ms. Armstrong and Golden Media can be found at www.MarketingMediation.com.