How is Golden Media different from other ADR or legal marketers?

• First, Golden Media’s principals and staff all know ADR legal marketing. Everyone one in our offices has expansive training in mediation, arbitration and Dispute Review Boards in both the US and abroad. Many of our staff have gone through the aggravation, pain and expense of trial and error, do-it-yourself marketing for their own practices and law firms in which we’ve worked. Additionally, our staff bring business experience and as well as entrepreneurship and enthusiasm.
• Second, Golden Media provides a full range of services such as all-inclusive campaigns, custom creative work for both print and Internet pieces, business consulting, coaching, training, and single plug-and-play marketing solutions that you can virtually buy today and use tomorrow.

How does Golden Media work with clients?

• Golden Media offers a complete menu of marketing solutions ranging from print to Internet, internal systems, interior design assistance, and client communication pieces, business development coaching and consulting and much more.
• These are simple options priced individually, so you can get the attention-grabbing marketing and public relations pieces you want with all the support you need and without all the extras you might not need.
• Golden Media’s marketing solutions can be used alone, or in any combination to achieve your marketing goals.
• Golden Media can create a corporate identity package for you or you can supply Golden Media with your practice logo, address(es) and phone number(s). We’ll supply you with finished artwork ready to go to press.
• You handle the printing, media placement and delivery of materials. Or for an additional cost, Golden Media will be happy to handle it for you through our network of proven vendors.

How fast can my practice have a “new look”?

• Depending on the service you choose, Golden Media can supply you with solutions in a matter of days.
• Custom creative work, consulting and additional services are also available to you much faster than with freelancers or ad agencies.
• Compare our timeline with the months it would take to get an ad agency up to speed on your business, or write and print a practice brochure. Remember, unlike them, we already know the business of ADR and what it’s going to take for your to succeed.

How will my practice be impacted in the first 3-6 months?

• Your Golden Media marketing campaign will begin to attract attention immediately, creating feedback and confirmation of your new “top of mind awareness” in the business and legal community.
• Golden Media marketing campaigns are highly targeted. In the first six months, you can expect an increase in new client calls, as well as a difference in the type of client calling.
• You can expect more referrals from your existing referral base, as well as from clients who have not previously made referrals to you.

What other marketers will I need to hire?

• NONE. Golden Media offers a core package and additional custom services that satisfy all your marketing needs. You will never again need to search for freelancers, ad agencies, media buyers or photographers.

What if I need something not included in your solutions menu?

• Like any full-service ad agency, Golden Media has the experience and creative expertise to meet all your marketing needs, from public relations and special events, to market research. And that’s only the beginning. We’re ready to discuss your project and provide a cost-effective, custom solution designed exclusively for your practice.

Will you help me put together a marketing program?

• Golden Media will provide direction on how to use the solution materials. We will offer regular updates and ideas for you to use. We will also share information about what has or has not worked for other clients.
• In addition, a tailored, detailed marketing program is available as a custom service.

Do I need to throw out everything else I am currently using, like my logo and letterhead design?

• Golden Media will use your current logo and type treatment in all marketing materials, from print ads to brochures and Internet. This will ensure your marketing materials have a seamless, coherent look.
• You can continue to use your current letterhead designs. However, if you wish to update your corporate identity (logo, typeface, colors and design), Golden Media can help.