The foundation for our success begins with compiling the right team. The expertise of the people of Golden Media can be seen in the articles and books that have been written by our consultants and about our consultants. In addition to these publications, our principal consultants are frequent speakers at the leading ADR and legal conferences worldwide.
Natalie J. Armstrong: Founder, Managing Director
Andrew E. Golden: Founder, Managing Director
Betty Spining: Director of Client Public Relations
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Natalie J. Armstrong:Founder, Managing Director
Ms. Armstrong has been involved in the Alternative Dispute Resolution (ADR) industry as both a practitioner and a marketer for more than a decade. Ms. Armstrong is the Managing Director and founder of Golden Media, a marketing company dedicated to promoting and marketing the conflict resolution industry. She has designed and developed hundreds of campaigns for private practices, educational institutions, authors, organizations and associations around the world. As a personal consultant to many of the premier providers in the ADR industry, Ms. Armstrong has positioned and promoted practices to see an 80% to 800% increase in business for her clients.
Ms. Armstrong is the author of “The Essential Guide to Marketing Your ADR Practice”. She is frequently invited to speak across the United States on the successful marketing strategies of the conflict resolution industry, the legal industry, professional consulting industry, and the construction industry.
She is the Managing Director of the Institute for Conflict Management, LLC (ICM) one of the world’s premier training and neutral services corporations. ICM has trained more than 2,700 professionals around the world in mediation and arbitration skills. ICM also provides mediators and arbitrators to private, corporate and government consumers.
Ms. Armstrong’s formal ADR education has been augmented by thousands of hours of involvement in the industry. She has received certificates in both Mediation and Arbitration from the Institute of Conflict Management and International Mediation from both Tulane University School of Law and Humboldt University School of Law in Berlin Germany. She has received nearly 150 hours in training in numerous national and international mediation, arbitration and communication courses. Ms. Armstrong’s professional education background is in conflict resolution, sociology and criminal psychology.
She was Vice President of the Southern California Mediation Association and Chair of the Membership Committee, a member of the Board of the London Club. Ms. Armstrong has served on the Board of the California Dispute Resolution Council. For the American Bar Association’s Dispute Resolution Section she served as Vice-Chair of Practice Development Committee and currently serves as the Co-Chair of the Standing Committee for Practice, Business and Skills Development.
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Andrew E. Golden: Managing Director
Mr. Golden is the Managing Director and co-founder of Golden Media.
Mr. Golden’s focus is to increase the public’s awareness of ADR processes, encourage greater use of these processes by both large and small businesses, and provide professional support systems to resolution providers. He is actively involved in a variety of resolution organizations and associations throughout the world and is frequently invited to speak at a wide variety of associations and organizations about business development and marketing. His articles on positioning, business, marketing, and information management are published worldwide.
Mr. Golden has received Certificates in Mediation, Arbitration, Legal Processes, and Issue Review Boards® from the Institute for Conflict Management, LLC. Additionally he has received Dispute Review Board certification from the Dispute Review Board Foundation. He was graduated at the top of his class from the University of Southern California Marshall School of Business’s Lloyd Greif Center for Entrepreneurship with degrees in Business and Entrepreneurship.
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Betty Spining: Director of Client Public Relations
Betty Spining’s extensive background with CEOs and senior management provides expertise in developing PR campaigns that are relevant, real-world, and results-oriented. Her reputation as an expert in positioning and messaging, executive visibility and media relations has earned her numerous marquis accounts.
Betty is responsible for translating the vision of public relations with a conscience into a sustained, bold and tested suite of communications services and activities. She pursues the highest tenets of a boutique public relations firm by assuring that each client wins the maximum assets and deliverables uniquely tailored to their communications needs.
In addition to her communications expertise, Betty also adds creative value to clients by creating advertising campaigns which she strongly feels go hand-in-hand with public relations. The ability to offer both have been a valuable asset to her clients.
Enjoying a communications career that spans almost two decades, Betty has commanded a wide range of successful communications campaigns, demanding respect and contacts with the media elite, other communications professionals and advertising firms.
Betty holds a bachelor’s degree from Rice University and has been honored with numerous graphic design awards in brochure and newsletter categories.
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